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hotel-digital-marketing-today

October 6-7 , 2021

The must-follow online digital marketing event for hoteliers

REGISTRATION DEADLINE: TUESDAY, OCTOBER 5 (3 PM NYC)
FREE · LIMITED PLACES · AIMED EXCLUSIVELY AT HOTEL PROFESSIONALS

Mirai is hosting a mixed agenda of lectures and round table discussions with the participation of:

  • Google
  • Facebook
  • Microsoft
  • Trivago
  • TripAdvisor
  • Koddi
  • Mirai
  • Major hotel chains

What will we discuss?

We are starting a new season in which hoteliers are facing a lot of concerns, changes, novelties and doubts in marketing and distribution in the sector... It is time to join the change and learn about:

Attracting the best qualified traffic in the most efficient way

Activating strategies that bring in incremental customers

Making the most of the power of metasearch engines

Adapting your digital marketing strategy to the new reality

Make your direct sale successfully compete with OTAs

Consolidate or even increase your direct sale share

Agenda

Choose the events/sessions that best fit your time zone

ENGLISH LANGUAGE

Event for U.S. + Europe

Oct 6 | 03.00 pm CEST (Paris)
Oct 6 | 09.00 am EDT (NYC)

Length of the agenda: 4 hours

SESSION 1
03.00 pm CEST (Paris)
09.00 am EDT (NYC)

Perspective of the evolution of digital marketing according to three major players: Microsoft, Google and Koddi

Presenter: Javier Delgado Mirai
Speakers:
Cliff Galitz Google
Chad Baldwin Koddi
Estefania Solera Microsoft Advertising

SESSION 2
04.15 pm CEST (Paris)
10.15 am EDT (NYC)

How to get visibility to maintain or increase your direct sales quota after the pandemic

Speaker: Pau Siquier Mirai

SESSION 3
04.45 pm CEST (Paris)
10.45 am EDT (NYC)

Keys to a successful metasearch strategy

Presenter: Estefanía Livi Mirai
Speakers:
Timo Itterbeck Trivago
Mercedes Sanchez TripAdvisor
Ane Rezola Google

ROUNDTABLE
06.00 pm CEST (Paris)
12.00 pm EDT (NYC)

Hotel’s perspective: 5 leading hotel chains in digital marketing discuss their strategy

Moderator: Pablo Delgado Mirai
Speakers:
Pablo Gago Room Mate
Miguel Oliveira AM Resorts
Rohan Seth Life house
JD Patton Sonesta Hotels
Cristina Salmerón Iberostar

SPANISH LANGUAGE

Event for Spain

Oct 6 | 10.00 am CEST (Madrid)

Length of the agenda: 4 hours

SESSION 1
10.00 am CEST (Madrid)

Perspective of the evolution of digital marketing according to three major players: Facebook, Google and Koddi

Presenter: Javier Delgado Mirai
Speakers:
David Saez Facebook
Miquel Trias Google
Petar Vidovic Koddi

SESSION 2
11.15 am CEST (Madrid)

How to get visibility to maintain or increase your direct sales quota after the pandemic

Speaker: Pau Siquier Mirai

SESSION 3
11.45 am CEST (Madrid)

Keys to a successful metasearch strategy

Presenter: Patricia Camba Mirai
Speakers:
Mercedes Sanchez TripAdvisor
Ane Rezola Google
Pablo LauciricaMicrosoft

ROUNDTABLE
01.00 pm CEST (Madrid)

Hotel’s perspective: 4 leading hotel chains in digital marketing discuss their strategy

Moderator: Pablo Delgado Mirai
Speakers:
Pablo Gago Room Mate
Jose Luis Aranda Melia Hotels
Alfonso Perez Only You Hotels
Ignacio Ochoa Iberostar

SPANISH LANGUAGE

Event for LATAM

Oct 7 | 10.00 am CDT (CDMX)
Oct 7 | 05.00 pm CEST (Madrid)

Length of the agenda: 4 hours

SESSION 1
10.00 am CDT (CDMX)
5.00 pm CEST (Madrid)

Perspective of the evolution of digital marketing according to three major players: Facebook, Google and Koddi

Presenter: Pablo Delgado Mirai
Speakers:
Miguel Monreal Facebook
Miquel Trias Google
Petar Vidovic Koddi

SESSION 2
11.15 am CDT (CDMX)
6.15 pm CEST (Madrid)

How to get visibility to maintain or increase your direct sales quota after the pandemic

Speaker: Pau Siquier Mirai

SESSION 3
11.45 am CDT (CDMX) 
6.45 pm CEST (Madrid)

Keys to a successful metasearch strategy

Presenter: Patricia Camba Mirai
Speakers:
Mercedes Sanchez TripAdvisor
Ane Rezola Google
Juan Ramón Pérez Microsoft Advertising

ROUNDTABLE
01.00 pm CDT (CDMX)
8.00 pm CEST (Madrid)

Hotel’s perspective: 4 leading hotel chains in digital marketing discuss their strategy

Moderator: Pablo Delgado Mirai
Speakers:
Pere Jordi Princess Hotels
Xavi Ulloa Sandos Hotels
Eugenio Pino RIU Hotels & Resorts
Raúl Vallejo Grupo presidente

Speakers

Diferentes visiones para una única misión: responder a los retos y oportunidades para una estrategia en distribución hotelera más rentable.

Alfonso-Perez-Onlyyou

Alfonso Pérez

Director Corporativo Ventas y Marketing en Only YOU Hotels

Ane-Rezola-Carasusan-Google

Ane Rezola

Travel Vertical Search Specialist at Google

Chad-Baldwin-Koddi

Chad Baldwin

Vice President of Sales and Business Development at Koddi

Cliff-Galitz-Google

Cliff Galitz

Google Travel Business Development

Cristina-salmeron-iberostar

Cristina Salmerón

Global Brand Director Iberostar Group

David Saez

David Saez

Industry Director - Travel at Facebook España Travel

Estefanía Solera

Estefanía Solera

Client Director en Microsoft Advertising Spain

Eugenio Pino

Eugenio Pino de Juana

Global Marketing and Sales Director en RIU Hotels & Resorts

Nacho-ochoa-iberostar

Ignacio Ochoa

Ecommerce and Digital Marketing Director at Iberostar

jd-patton

JD Patton

Digital Marketing | D2C/B2C | Customer Acquisition & Journey at Sonesta Hotels

JoseLuis-Aranda-Melia

Jose Luis Aranda

Global Digital Marketing Director at Meliá Hotels International

juan-ramon-perez

Juan Ramón Pérez

Sr Client solutions Manager Microsoft

Mercedes-Sanchez-tripadvisor

Mercedes Sanchez

Senior Principal Client Partner, Hotels en TripAdvisor

Miguel-Monreal-Facebook

Miguel Monreal

Industry Lead at Facebook

Miguel-Oliveira-AMResorts

Miguel Oliveira

Senior Vice President, Global AMResorts Direct and E-Commerce

Miquel-Trias--Google

Miquel Trias

Snr. Data Industry Manager at Google

Pablo-Gago-RM

Pablo Gago

Global Chief Strategy & Innovation Officer en ROOM MATE GROUP

Pablo-Laucirica-Lopez-Palacios-microsoft

Pablo Laucirica

Regional Sales Director WE Microsoft

Pau-Siquier

Pau Siquier

Digital Marketing Director en Mirai

Pere-Jordi

Pere Jordi Estivil

Responsable E-commerce & Marketing on-line Princess Hotels & Resorts

Pettar-Vidovic

Petar Vidovic

Account Lead at Koddi

Raul-Vallejo-GrupoPresidente

Raul Vallejo

Director Comercial y Mercadotecnia en Grupo Presidente

Roham-Seth-LifeHouse

Rohan Seth

Revenue at Life House

timo-itterbeck

Timo Itterbeck

Head of Key Account Management at trivago

xavier-ulloa-sandos

Xavi Ulloa

Corporate Marketing & PR Director Sandos Hotels

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Registration rules

Free · Limited places · Aimed exclusively at hotels
With a single registration you can access any of the three events, or sessions that interest you.

Contact us

Don’t know Mirai yet?

We are experts in online direct channel:

mirai-booking-engine

25 years of experience helped us build the most reliable, functional and user-oriented booking engine that you can 100% customise within your domain and image. Multi-room and multi-currency bookings, payment processors, and chatbots are only a few examples of the many options we can offer to you.

mirai-web-oficial

Flexible but unique web designs that guarantee the maximum conversion. Designs that convey your value proposition as a hotel and as a booking channel making your web a perfect tool to compete with OTAs.

mirai-metasearch

Experts in integrations with metasearch channels, especially Google Hotel Ads, trivago and Tripadvisor. We adapt our technology to your booking engine regardless what that is, that together with our team’s expertise will make sure you get the best out of meta.

mirai-digital-marketing

We take care of all your online marketing initiatives (ads, metasearch, retargeting, email marketing, prospecting, social, etc.) to bring the highest qualified traffic to your website in the most efficient way. Maximise the return of your marketing spend with our team of experts in the hotel marketing industry.

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